Navigate the Beverage Market with Confidence

Unleashing the European market potential of your Brand is only a click away

ABOUT US
Marc Catalán is a professional of spirits and Area Manager with a proven career, with +26 years of experience in large companies, family businesses and recognized brands.

Skilled in:

- Marketing and Sales Management
- Analysis, management and recommendation of distributors
- Introduction and development of luxury brands.
- Channel marketing
- Point of sale
- Retail.

Our services

ROUTE TO MARKET SUPPORT

Direct search, analysis, recommendation and appointment of distributors, dealing with a set of +30 countries. Strong contact network.

MARKETING & COMMERCIAL STRATEGY

Full support in the definition of a marketing and commercial plan. Includes route to market analysis, market research, competitive analysis, positioning, pricing, and promotional strategies.

OUTSOURCED EUROPEAN AREA MANAGEMENT

+14 years leading Flor de Caña Rum brand development in European environment. Full P&L responsibility, reporting, KPI´s review, team management.

NEW MARKETS ENTRY STRATEGY

Leverage the industry expertise of MCR Trade Consulting S.L. to devise tailored market entry strategies for your beverage business.

2024 Portfolio

  • FUEGO VALYRIO

  • READY TO DRINK COCKTAILS

  • BOHEMIAN

  • RON MATUSALEM

  • BARON HILDPRANDT

  • PEARL OF MAURITIUS

  • DEATH´S DOOR GIN

  • REJADORADA - D.O. TORO

  • MARQUES DE VELILLA - D.O. RIBERA DEL DUERO

  • BODEGAS SEÑORIO DE LA ERALTA - D.O. RIOJA

CREATE EPIC MOMENTS! FUEGO VALYRIO!

CREATE EPIC MOMENTS! FUEGO VALYRIO! thumbnail
 
Create epic nights with FUEGO VALYRIO!

With a UNIQUE AESTHETIC, FUEGO VALYRIO is a 25º blackstrap liquor, spiced with cinnamon and chili, created to enjoy as a shot and unleash the most epic nights!

How can we help your business?

 ROUTE TO MARKET SUPPORT

SEARCH OF BEST SET OF DISTRIBUTORS PER MARKET GOALS DEFINITION

 MARKETING AND SALES STRATEGY

FULL SUPPORT IN MARKETING AND SALES PLANS

 DISTRIBUTOR MANAGEMENT

SALES & A&P EXPENSES MONITORING KEY ACCOUNT MANAGEMENT KPIS DEFINITION, CHANNEL APPROACH & MARKETING SUPPORT

LET´S TALK!

  • Madrid, España

Contact me and let's start an open conversation about how to develop your business together!