Direct search, analysis, recommendation and appointment of distributors, dealing with a set of +30 countries. Strong contact network.
Full support in the definition of a marketing and commercial plan. Includes route to market analysis, market research, competitive analysis, positioning, pricing, and promotional strategies.
+14 years leading Flor de Caña Rum brand development in European environment. Full P&L responsibility, reporting, KPI´s review, team management.
Leverage the industry expertise of MCR Trade Consulting S.L. to devise tailored market entry strategies for your beverage business.